Build advisory board

Build advisory board

Building an advisory board can be a game-changer for any business, offering valuable insights, guidance, and support. In this article, we will explore the Why, How, When, and Where of building an advisory board.

Why build an advisory board?

Advisory boards bring together a group of experts and industry leaders who can provide valuable guidance, mentorship, and support to the company's leadership team. An advisory board can offer diverse perspectives, industry-specific knowledge, and a wealth of experience, which can help a company make more informed decisions, solve problems, and identify new opportunities.

Advisory boards can also help companies build credibility and establish strategic partnerships. A well-chosen advisory board can lend legitimacy to a startup, and attract investors, partners, and customers.

How to build an advisory board?

Building an advisory board requires careful planning and consideration. Here are some steps to follow:

Define the purpose and goals of the advisory board. What specific challenges or opportunities do you want the advisory board to help address? What outcomes are you hoping to achieve?

Identify the skill sets and expertise needed. Determine the areas where you need guidance and support, and then identify individuals with the knowledge, skills, and experience to fill those gaps.

Develop a list of potential advisors. Reach out to your professional network, industry associations, and other relevant communities to identify potential advisors.

Reach out to potential advisors. Once you have a list of potential advisors, reach out to them with a clear and compelling message. Explain the purpose and goals of the advisory board, and how their specific skills and expertise align with your needs.

Establish expectations and terms. Be clear about the expectations, roles, and responsibilities of the advisory board, as well as the terms of compensation and other relevant details.

When to build an advisory board?

Building an advisory board should be done strategically, and at the right time in a company's growth trajectory. A startup should consider building an advisory board when they have achieved some initial traction, and are looking to scale their operations and expand their reach.

As a company grows, the challenges and opportunities they face become more complex, and having the right advisors can make all the difference in navigating these complexities.

Where to find advisors?

Advisory board members can come from a variety of sources, including personal networks, industry associations, alumni networks, and online platforms. When looking for advisors, it's important to consider factors such as expertise, industry knowledge, and compatibility with the company culture and values.


Building an advisory board can be a strategic move for any business, providing access to valuable insights, guidance, and support. By following a deliberate and thoughtful approach, companies can find advisors who can help them navigate challenges, capitalize on opportunities, and achieve their goals.

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